Today, Grammarly offers its entry-level, English-only Grammarly Premium service for $30 a month (or $144 a year), while the enterprise Grammarly Business tier starts at $25 per user per month. A Firefox extension followed shortly after, as did an add-on for Google Docs the message- and email-scanning Grammarly Keyboard for iOS and Android and a desktop client for MacOS and Windows. And in 2015, the company launched the Grammarly browser extension for Chrome and Safari. In 2014, Grammarly debuted plugins for Microsoft Office that integrated its grammar checker with Outlook and Word. In 2012, Grammarly pivoted from a largely academic customer base to the broader consumer market, rolling out subscription plans and launching ads on Facebook, Twitter, and YouTube. One of Grammarly’s first products was a barebones WYSIWYG editor into which users could paste text, which evolved into an app that provided spelling and syntax suggestions. The brainchild of Ukrainian developers Alex Shevchenko, Max Lytvyn, and Dmytro Lider, Grammarly was founded in 2009 as Sentenceworks shortly after the sale of Lytvyn and Shevchenko’s plagiarism-checking startup MyDropBox to Blackboard. “Poorly-written communication was already estimated to cost businesses billions annually in lost productivity - and that was well before the pandemic forced people to start communicating remotely across all kinds of new connectivity and productivity tools.” The shift to remote-first everything - including school and work - has only increased the need for digital communication assistance like ours,” Roy-Chowdhury told VentureBeat via email. “From changes in our tone to workplace communication shifts at large, the global pandemic has left a lasting impact on how we communicate. According to a survey from John Snow Labs and Gradient Flow, 60% of tech leaders indicated that their budgets for natural language processing - which encompasses technologies like Grammarly’s - grew by at least 10% compared to 2020, while a third said that their spending climbed by more than 30%. As enterprises increasingly embrace digitization, the over $1.2 billion AI writing assistant market is expected to grow at a compound annual growth rate of 27.6% from 2018 to 2028.
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